1. 80 percent of consumers and business leaders prefer to get information through custom content. 2. 90 percent of consumers find custom content useful. 3. 78 percent say engaging with a brand’s content helps forge a relationship between them and the brand. Read the other 21 reasons. Watch this video explain the merits of content … Continue reading
1. Find good content to model. Use LinkedIn Today aggregator to find professionals in your industry. See what types of content they’re sharing and what content is being read. Use these stories as a guide to help you produce content that strikes a chord with these industry leaders. 2. Choose the right platform for your … Continue reading
Infographics have become an essential part of a successful content marketing strategy. In his book The Power of Infographics, Mark Smiciklas notes that as the methods of getting information have increased, our attention spans for content have decreased. An effective communication strategy has to be able to cut through the clutter in a short amount … Continue reading
Home furnishing and cookware retailer Williams-Sonoma recently released its Summer 2013 catalog, which spotlights the company’s outdoor appliance selection. Even if you’re not in the market for a $14,000 outdoor pizza oven, you can’t help but be drawn to the catalog’s stunning photography, particularly the scrumptiously styled food shots that seem to pop right off … Continue reading
