Step-by-Step Content Marketing Guide to LinkedIn

Step-by-Step Content Marketing Guide to LinkedIn

1. Find good content to model. Use LinkedIn Today aggregator to find professionals in your industry. See what types of content they’re sharing and what content is being read. Use these stories as a guide to help you produce content that strikes a chord with these industry leaders. 2. Choose the right platform for your … Continue reading

Using Infographics to Tell Your Brand Story

Using Infographics to Tell Your Brand Story

Infographics have become an essential part of a successful content marketing strategy. In his book The Power of Infographics, Mark Smiciklas notes that as the methods of getting information have increased, our attention spans for content have decreased. An effective communication strategy has to be able to cut through the clutter in a short amount … Continue reading

Catalog or Cookbook? Williams-Sonoma Serves Up a Content Marketing Feast

Catalog or Cookbook? Williams-Sonoma Serves Up a Content Marketing Feast

Home furnishing and cookware retailer Williams-Sonoma recently released its Summer 2013 catalog, which spotlights the company’s outdoor appliance selection. Even if you’re not in the market for a $14,000 outdoor pizza oven, you can’t help but be drawn to the catalog’s stunning photography, particularly the scrumptiously styled food shots that seem to pop right off … Continue reading