Infographics have become an essential part of a successful content marketing strategy. In his book The Power of Infographics, Mark Smiciklas notes that as the methods of getting information have increased, our attention spans for content have decreased.
An effective communication strategy has to be able to cut through the clutter in a short amount of time. Infographics can help do that by reducing information overload into digestible, visual and compelling pieces.
Infographics can be especially useful communicating important facts, figures and technical processes to a consumer audience.