What’s Your Story?
Thanks to social and mobile sharing, it’s easier than ever for customers and constituents to connect with your business on a more personal level. These days people are as interested in your brand’s story as they are your company’s product. They want to know what values your brand represents. What does your organization stand for and what sets you apart from the competition? How do you treat your customer, members or constituents? More importantly, why do you do what you do?
So what’s your brand story? How do you develop that story? And how do you tell it in an engaging and compelling way?