Step-by-Step Content Marketing Guide to LinkedIn

1. Find good content to model.
Use LinkedIn Today aggregator to find professionals in your industry. See what types of content they’re sharing and what content is being read. Use these stories as a guide to help you produce content that strikes a chord with these industry leaders.

2. Choose the right platform for your content.
LinkedIn gives you the ability to share multiple types of content – from articles and infographics to videos and blog posts to white papers or entire presentations. Check out’s list of content with the best ROI.

3. Take advantage of LinkedIn Slideshare ads.
Slideshare, “the world’s largest community for sharing presentations” has teamed with LinkedIn to offer businesses and organizations a new form of targeted content marketing. Read more here. Then check out a Small Business Guide to Slideshare.